We are addicted to Designer Denim. We believe that finding the right pair of jeans is all about the individual, which is why we offer a hand-selected collection that not only is on trend, but will flatter every type of body shape. Style is about confidence, comfort and attitude. Tumblr (3.0; @donnaida)http://donnaida.tumblr.com/<a href="http://web.stagram.com/p/455637286313829453_350512600#2PEZCdKhg3OYMR3h.18">Millie Mackintosh wearing Ida by Donna Ida St Tropez Tee http://www.donnaida.com/shopby/ida.html</a>: <p>Millie Mackintosh wearing Ida by Donna Ida St Tropez Tee <a href="http://www.donnaida.com/shopby/ida.html">http://www.donnaida.com/shopby/ida.html</a></p>http://donnaida.tumblr.com/post/50418025764http://donnaida.tumblr.com/post/50418025764Tue, 14 May 2013 14:19:02 +0100<img src="http://25.media.tumblr.com/51027c6023a01a9b51e07bd437aed1f6/tumblr_mmkq8mpIuz1r61n5wo1_500.jpg"/><br/><br/><p><span class="Apple-style-span">“Don’t be ordinary, be extraordinary.” See all of Donna Ida Thornton’s top career tips from our Careers Day!<a href="http://www.donnaida.com/blog/events-and-news/donna-ida-careers-day-top-quotes" rel="nofollow nofollow" target="_blank"><a href="http://www.donnaida.com/blog/events-and-news/donna-ida-careers-day-top-quotes">http://www.donnaida.com/blog/events-and-news/donna-ida-careers-day-top-quotes</a></a></span></p>http://donnaida.tumblr.com/post/50077912185http://donnaida.tumblr.com/post/50077912185Fri, 10 May 2013 09:29:10 +0100donna idacareerscareers dayfashion careersjournalismfashion buyerfashion buyingfashion journalismfashion marketingfashion eventsfashion jobs<img src="http://24.media.tumblr.com/9b83c6939dc55a5d2e11b53971ee9cd9/tumblr_mm0o1odKaX1r61n5wo1_500.jpg"/><br/><br/><p>Come to our pop up shop on 171 Draycott Avenue tomorrow from 3pm and have your jeans customised by Simeon Farrar!</p>http://donnaida.tumblr.com/post/49174331613http://donnaida.tumblr.com/post/49174331613Mon, 29 Apr 2013 13:29:48 +0100customisationcustomisedcustomised jeanscustomised denimdenimjeansfashionvintageretrolondonchelseapop up shop<img src="http://24.media.tumblr.com/7abf1584ec70f74717d34fe098513d83/tumblr_mlsyx1h4QK1r61n5wo1_400.jpg"/><br/><br/><p>Tip 1 to wearing skinny jeans: Play with proportions and balance your figure out by going loose on top <a href="http://www.donnaida.com/blog/style-advice/how-to-wear-skinny-jeans-by-the-guildford-girls">http://www.donnaida.com/blog/style-advice/how-to-wear-skinny-jeans-by-the-guildford-girls</a></p>http://donnaida.tumblr.com/post/48842581786http://donnaida.tumblr.com/post/48842581786Thu, 25 Apr 2013 09:43:49 +0100<img src="http://25.media.tumblr.com/7c0446b603dd4a1466361fe6538b7c0e/tumblr_mlegd9RC4n1r61n5wo1_500.jpg"/><br/><br/><p><span class="Apple-style-span">Here’s Donna on <a href="https://www.facebook.com/BritishVogue?group_id=0" data-hovercard="/ajax/hovercard/page.php?id=104958196201736&extragetparams=%7B%22group_id%22%3A0%7D">British Vogue</a>’s Best Dressed List!<a href="http://www.vogue.co.uk/spy/celebrity-photos/2013/4/15/best-dressed-of-the-week-april-19-2013/gallery/962453" rel="nofollow nofollow" target="_blank"><a href="http://www.vogue.co.uk/spy/celebrity-photos/2013/4/15/best-dressed-of-the-week-april-19-2013/gallery/962453">http://www.vogue.co.uk/spy/celebrity-photos/2013/4/15/best-dressed-of-the-week-april-19-2013/gallery/962453</a></a></span></p>http://donnaida.tumblr.com/post/48195277117http://donnaida.tumblr.com/post/48195277117Wed, 17 Apr 2013 13:36:45 +0100voguebritish voguebest dresseddonnadonna idablondejeansdenimj brandpaigertwj brand rtwstylestreet styleinspiration<img src="http://24.media.tumblr.com/79a4b8654503dcc1c669a5df999e926c/tumblr_ml1v85B8Vj1r61n5wo1_500.jpg"/><br/><br/><p>Caroline Legrand’s Modern Edit <a href="http://www.donnaida.com/the-modern-edit">http://www.donnaida.com/the-modern-edit</a></p>http://donnaida.tumblr.com/post/47630170307http://donnaida.tumblr.com/post/47630170307Wed, 10 Apr 2013 18:28:52 +0100modern editmoderncaroline legrandblogsstreet stylestyle inspirationinspiration<img src="http://25.media.tumblr.com/e30ad0273e2c4a2efd1bd2ba6a4c2936/tumblr_mks9vskmP51r61n5wo1_500.jpg"/><br/><br/><p><span class="Apple-style-span">There’s a lot of love or Nobody at Donna Ida HQ today! Here’s Natasha wearing Beau Boyfriend Jeans and Kate in the Nobody Cult Skinny!<a href="http://www.donnaida.com/shopby/nobody.html" rel="nofollow nofollow" target="_blank"><a href="http://www.donnaida.com/shopby/nobody.html">http://www.donnaida.com/shopby/nobody.html</a></a></span></p>http://donnaida.tumblr.com/post/47188822349http://donnaida.tumblr.com/post/47188822349Fri, 05 Apr 2013 14:09:28 +0100<img src="http://25.media.tumblr.com/5d617adf49d2bff9af87f86592095dbf/tumblr_mks49iVYmY1r61n5wo1_500.jpg"/><br/><br/><p>Belgravia’s Emily and Jo talk you through their new skill for Summer - teaming prints! <a href="http://www.donnaida.com/blog/style-advice/the-new-skill-for-springsummer-2013">http://www.donnaida.com/blog/style-advice/the-new-skill-for-springsummer-2013</a></p>http://donnaida.tumblr.com/post/47184255497http://donnaida.tumblr.com/post/47184255497Fri, 05 Apr 2013 12:08:06 +0100donna idaprintsss13springsummer<img src="http://25.media.tumblr.com/abba75104dc6a4942bfcfdeb84585dbe/tumblr_mkqn5yfJF31r61n5wo1_500.jpg"/><br/><br/><p>Miss Natasha Cobham (buying assistant) in Splendid neon tee! http://www.donnaida.com/features/time-for-tee.html</p>http://donnaida.tumblr.com/post/47113156390http://donnaida.tumblr.com/post/47113156390Thu, 04 Apr 2013 17:01:10 +0100neonsplendidteepinkneon pinkblondegirl<img src="http://25.media.tumblr.com/4c44eb224a38473b1c67117026787dbd/tumblr_mj8o82Y7OK1r61n5wo1_500.jpg"/><br/><br/><p>Cat Deeley looks amazing in IDA Ivy Skinny Jeans in Noir</p>http://donnaida.tumblr.com/post/44702269055http://donnaida.tumblr.com/post/44702269055Wed, 06 Mar 2013 12:33:38 +0000idaida by donna idaida jeansida ivy skinny jeansskinny jeansjeansdenimenewse newscat deeleycelebrities in jeans<img src="http://24.media.tumblr.com/e9d196b8860cfd3aa9c46266c1c1fe42/tumblr_mitxm5QPHU1r61n5wo1_500.jpg"/><br/><br/><p>As seen in You Magazine - our new J Brand hit jean!</p>http://donnaida.tumblr.com/post/44060455550http://donnaida.tumblr.com/post/44060455550Tue, 26 Feb 2013 13:32:29 +0000denimj brand811 skinny811j brand 811you magazinejoss stonedistressed denim<img src="http://24.media.tumblr.com/f04f49cb1a3a3ae0d58cfb2268faf8ed/tumblr_mihbfy9JDS1r61n5wo1_500.jpg"/><br/><br/><p>Buying assistant Tash wears the Frenchie Straight Leg. Effortlessly cool.</p>http://donnaida.tumblr.com/post/43496292739http://donnaida.tumblr.com/post/43496292739Tue, 19 Feb 2013 18:02:22 +0000straight leg jeansidaida by donna idahigh waisted jeans<img src="http://24.media.tumblr.com/ffc63f48275c7880777c6ea07d3511cd/tumblr_mi9g440jTT1r61n5wo1_500.jpg"/><br/><br/><p>Here’s buying assistant Tash wearing the IDA Ivy Skinny in Bright Vintage!</p>http://donnaida.tumblr.com/post/43143037930http://donnaida.tumblr.com/post/43143037930Fri, 15 Feb 2013 12:02:28 +0000street styleidaida by donna idadonna idadenimskinnyskinny jeans<img src="http://25.media.tumblr.com/459a1bd594274cea34b333c5c68ce480/tumblr_mi7yinUVm91r61n5wo1_500.jpg"/><br/><br/><p><span class="Apple-style-span">If there’s one person who could pull of a denim jumpsuit it’s Rachel Zoe! Would you do head-to-toe denim?<a href="http://www.donnaida.com/blog/everybodys-wearing/rachel-zoe-in-denim-jumpsuit" rel="nofollow nofollow" target="_blank"><a href="http://www.donnaida.com/blog/everybodys-wearing/rachel-zoe-in-denim-jumpsuit">http://www.donnaida.com/blog/everybodys-wearing/rachel-zoe-in-denim-jumpsuit</a></a></span></p>http://donnaida.tumblr.com/post/43082158465http://donnaida.tumblr.com/post/43082158465Thu, 14 Feb 2013 16:44:47 +0000jumpsuitrachel zoefashionstreet style70sdenimdouble denim<img src="http://25.media.tumblr.com/0c1b58912851bc02bafb9530b2a8caa5/tumblr_mi3pxn1mSs1r61n5wo1_500.jpg"/><br/><br/><p>New York City paves the way for fashionistas - here’s our best dressed and what we would wear! </p>http://donnaida.tumblr.com/post/42916009981http://donnaida.tumblr.com/post/42916009981Tue, 12 Feb 2013 09:48:59 +0000donna idafashion weeknycnyfw<img src="http://24.media.tumblr.com/11e28e0e50779f6a8292785a8441c330/tumblr_mhupiaKUTs1r61n5wo1_500.jpg"/><br/><br/><p>“For day to day dressing I embrace the high end sports look - I love trainers, t-shirts, leather jackets, and combining different fabrics. It’s very important that I’m comfortable when I’ve got 3 children to run after!” Here’s Caroline Stanbury in The Modern Edit </p>http://donnaida.tumblr.com/post/42501204639http://donnaida.tumblr.com/post/42501204639Thu, 07 Feb 2013 13:01:22 +0000the modern editstyle insiderstreet stylefashioncaroline stanbury<img src="http://24.media.tumblr.com/457c398281d77a9ad3e02eedddd0ce55/tumblr_mht23c3eGY1r61n5wo1_500.jpg"/><br/><br/><p>Buying Assistant Tash wearing new brand 5PREVIEW!</p>http://donnaida.tumblr.com/post/42431384285http://donnaida.tumblr.com/post/42431384285Wed, 06 Feb 2013 15:38:00 +0000street styleparisfashioninspirationstripes<img src="http://25.media.tumblr.com/a9ea38a200647b63b763201109728755/tumblr_mhg16yR07N1r61n5wo1_500.jpg"/><br/><br/><p>Candy Colours <a href="http://www.donnaida.com/blog/style-advice/candy-colours">http://www.donnaida.com/blog/style-advice/candy-colours</a></p>http://donnaida.tumblr.com/post/41865940179http://donnaida.tumblr.com/post/41865940179Wed, 30 Jan 2013 14:49:46 +0000candycandy coloursfashionstylesweetsinspirationss13trends<img src="http://24.media.tumblr.com/280d4bb2f3411087f85bc7da85b81c9a/tumblr_mh2xjzmWr61r61n5wo1_500.jpg"/><br/><br/><p>New SS13 arrivals! http://www.donnaida.com/new/</p>http://donnaida.tumblr.com/post/41274259860http://donnaida.tumblr.com/post/41274259860Wed, 23 Jan 2013 13:02:23 +0000ss13j brandequipmentlook booksummerspringsurferpastels<img src="http://25.media.tumblr.com/9c7cc5f69607486c5ab783bdda94455a/tumblr_mh249iqFTj1r7d71bo1_500.jpg"/><br/><br/>http://donnaida.tumblr.com/post/41269281088http://donnaida.tumblr.com/post/41269281088Wed, 23 Jan 2013 10:00:39 +0000street style